Champion Alpine ski racer, Chemmy Alcott, hits London to celebrate London Snow Show’s debut at the ExCeL on 21-22 October. Photography by Drew Cox
London commuters were treated to an unusual scene this week, as British champion skier, Chemmy Alcott, was seen traversing the walkways of Waterloo Underground Station and the heights of IFS Cloud Cable car, kitted-up in skis and full winter sports gear.
The scenes marked the celebration of the inaugural London Snow Show, part of National Snow Week – one of the biggest snow sports events in the UK, taking place at the ExCeL on 21-22 October.
British Champion skier, Chemmy Alcott said: “I am thrilled to be appearing at National Snow Week’s inaugural London Snow Show this year. The Snow Show has grown over the years and is now bigger and better than ever before and will be in the Capital for the first time. The slopes are more accessible than ever and this is the perfect place for both beginners and those already comfortable with snow sports.”
The London Snow Show will feature expert advice from the biggest and brightest stars in the UK snow sports scene, as well as the opportunity for a community of enthusiasts to shop the latest cutting-edge kit, or book their next winter holiday.
Champion Alpine ski racer, Chemmy Alcott, hits London to celebrate London Snow Show’s debut at the ExCeL on 21-22 October. Photography by Drew Cox
Visitors will be able to brush shoulders with some of the most famous faces in the UK snowsports scene, getting the latest tips and advice from leading experts, top celebrities, athletes and Olympians, including:
- Ed Leigh, British snowsports presenter and commentator
- Chemmy Alcott, former World Cup alpine ski racer
- Eve Muirhead, Olympic curling champion
- Eddie ‘The Eagle’ Edwards, The British ‘people’s’ champion
- Dan Egan, world-renowned skier and pioneer of extreme sports
- Millie Knight, four-time Paralympic ski medallist
- Neil ‘Nine Lives’ Campbell, pro snowboarder
- Talan Skeels-Piggins, paralympic British Team alpine skier
Ticketholders will be able to browse the wares of hundreds of carefully curated snow brands, getting the opportunity to upgrade their gear with some of the hottest kit on the market. Those visiting the brand village will be able to speak with representatives from the top winter brands, providing ski advice, boot fitting, helmets, goggles, clothing and more.
Additional features at this year’s show include a Snow Stage sponsored by Inghams, Snow Skills Cabin, Warren Smith Ski Academy, Family Zone by Esprit and Maxx Tracks indoor slope by Crystal Ski.
Categories: News