by Fashion Editor Clare Meaney
After a couple of seasons away from the slopes, you may feel it is time to upgrade your ski gear and have decided it is time to treat yourself, or a loved one, to a new outfit.
Fashion
Warren Smith teams up with Helly Hansen at his ski academy in Verbier
by Clare Meaney
One of Britain’s best known professional skiers has become an ambassador for top clothing brand Helly Hansen.
Warren Smith (pictured), who has his own Ski Academy, announced that he was ‘over the moon’ with the partnership. The Academy, which is based in Verbier, Switzerland, opened in 1988 and now has 15 instructors.
All wrapped up – some Christmas gift ideas from the world of ski fashion
by Fashion Editor Clare Meaney
Shopping for the snow obsessed should be easy. Then why does your mind always seem to go blank when it comes to buying Christmas gifts for your friends and family? If you’ve left it to the last minute and can’t quite decide what to buy, then here are a few ideas from the world of fashion.
Give it some altitude!
Ski and snowboard clothing can be used as fashionable streetwear
Even if you don’t make it to the slopes this year, one thing is for sure – there’s a long, cold, British winter ahead. Dave Whitlow, Creative Director of Ellis Brigham Mountain Sports, says: “Choose wisely and the investment pieces you treat yourself to this year will work for any cold weather situation, at home or in the ski resort.” Here are some examples of the clothing available through Ellis Brigham this season
Dare 2b races towards the new season after teaming up with Formula 1 champion Jenson Button
Formula 1 champion Jenson Button has been named as the new face of the AW20 menswear range from multi-sports brand Dare 2b
Button is fronting their new men’s winter lifestyle, ski, active and mountain ranges and brings his thrill-seeking, adrenaline-chasing spirit to the collection.
Schöffel Ski Wear – sophistication and quality borne out of 50 years of experience
For the past decade, Schöffel has been the official supplier of kit to the Austrian ski team and while a lycra one-piece probably isn’t the fashion statement you’re wanting to debut on the slopes this season, it’s reassuring to know that the fit, comfort and technology included in the elite kit, filters down into their consumer range each season.
Oneskee fashion designers look to the future after attracting £250,000 investment
Snow sports brand Oneskee has secured a £250,000 funding boost which will help fund the company’s exciting plans for 2020 and beyond.
Oneskee received the investment from venture capital firm Midven in a deal that will allow the clothing firm to grow its distribution network. It will also see a range of new products launched like some of the examples featured here.
Lidl’s limited edition ski and snowboard gear in store now
by Fashion Editor Clare Meaney
If you are looking to kit the family – or even yourself – out on a budget, then Lidl could offer you a solution. The discount supermarket chain has dipped its toe into the ski market in past years and this season the store has again come up with a range of exclusively designed ski wear.
Kjus – Made by athletes, for athletes
by Fashion Editor Clare Meaney
Don’t be put off by the headline. You don’t have to be a high end athlete to wear Kjus clothing, but dressing like an athlete does go a long way to making you feel – and therefore ski and snowboard – like an athlete.
Protest does its bit to help save the planet
by Fashion Editor Clare Meaney
The Arram jacket which is made from 40 recycled PET bottles.
The need for fashion companies to become more eco-friendly is generating plenty of headline news and Protest had already started doing its bit to help save the planet.
The company has found a way of taking used plastic bottles and recycling them into a polyester yarn that can be used to make skiwear.
This season’s ski wear for ladies, but not as we know it
by Fashion Editor Clare Meaney
Flicking through Ladies Ski Fashion online can be a little bit dull, especially when all the garments look like they did last year.
But a debut limited edition collection by international designer Julien Macdonald and Dare 2b, has managed to combine function AND glamour, that’s chic-er than ever.