https://www.andrewlhicksjrfoundation.org/uncategorized/k91xpcxic 
Peak Performance, the renowned Scandinavian mountain brand, is just days away from opening its first UK store on 27 September 2024.
But if you were expecting your average “DJ, drinks, and canapés” event launch, you’re in for a surprise. In keeping with its mission to bring the freeride spirit to the world, Peak Performance is marking this brand moment with something a little different…